When Designer & Founder Anette Nordrup set up GRO Children's Wear in Denmark, she decided to call it GRO, as it translated means GROW – because every mum and dad know that the most devout time is when our children grow up. She then found old drawing, that Anette’s husband had made in a song-book as a 4-year-old. The drawing showed a crooked-legged matchstick-man with spiky hair. Anette immediately decided, that the matchstick-man should be her logo for GRO Childre's Wear. At Scandinavian Minimall, we adore this label and we're already longing for the Spring/Summer 13 collection - which is equally amazing!