I never normally wish that I had a girl when it comes to children's fasion, I am very happy with my cute little son who I can dress in cool t-shirts and jeans, and brands like Mini Rodini and Finger In The Nose do really cool clothes for boys. Then sometimes - and let me stress - this doesn't happen very often - you come across a brand so gorgeous that you wish you had a whole army of girls just so you could dress them in adorable dresses and gorgeous, stylish coats. That's what happened to me when I came across LIVLY CLOTHING, a new children's fashion brand from Sweden, some time ago. This label was started by Lisa Carroll, a Swedish children's clothes designer, and the first ever collection is this one for Autumn/Winter'11.

So, where do I start? The blue LIVLY CLOTHING JULES coat? We know that Suri Cruise has one, and if anyone is a child fashionista, it's her. The tailoring is superb and the strong blue colour is so gorgeous you just wish you could have one in your size. And one each on my imaginary army of girls...The Minou dress is another favourite of mine, a colour block dress in rusty orange and beige with ruffle detailing. Very, very stylish!

We're proud to say that we will be the first retailer in the UK who will start selling an exclusive but small collection of LIVLY CLOTHING as of next week. We will let you know as soon stock has arrived, in case you're as smitten as I am.  And something tells me, style-consious parent, that you will be....

Press from Sweden's leading baby/child magazine