We're keeping mum about most of the new brands that we will start stocking as of AW11, but one brand that we can't help tell you about is the gorgeous new girls' fashion brand Pale Cloud - which aim is to create children's daily couture. This brand is all about the details - like hand-stiched small clouds on the white Dalia blouse, or small flutter sleeves on the otherwise very classic girl's Charis cardigan (both are pictured below). The shades are pale, and the fabric used is luxurious (cashmere, silk and alpaca are used throughout the collection). The Norwegian designer Marion has worked for several top fashion houses, but after having her own daughter, she turned her eye on children's fashion and decided to start her own label, together with her husband Ian. We say well done on a contemporary and absolutely gorgeous first collection, and we're very excited about receiving our first pieces in the autumn. Here are some pictures from the upcoming collection, enjoy!