How To Kiss a Frog...is a rather unusual brand name that is hard to forget - especially when you’ve come across their adorable clothing! It is a Swedish brand which was started by sisters Malin and Maria Holmberg in 2006, and has since gone from strength to strength, especially in their home region of Scandinavia. In the UK they are still relatively unknown, but we of course hope that it won’t take long before they are discovered on a larger scale here as well.

What signifies How To Kiss a Frog clothing then?  Many of their adorable baby and girls fashion designs have ruffles, lace embroidery and flutter sleeves which will make any little girl feel like a princess. Another signifying theme are the colours and the patterns; soft pastels, hot pink and blue colour tones. Romantic flowery fabric is another. Traditionally girly in some ways, but their Toile de Jouy patterned fabric (see the Cara dress and the Levy set), and the cute Mandy Jumpsuit also make it a brand that is highly on trend.

Below is a selection of the How To Kiss a Frog clothing we love at Scandinavian Minimall. Enjoy!