Next up of the brands we sell at Scandinavian Minimall that we want to introduce to you is Tuss - The Ultimate Simple Solution, created by Swedish designer Catti Åman in 2004. The brand is Scandinavian minimalism for kids personified with its clean, simple, fuss free, and generally monochrome colour design. What matters here are the details: Henrik, a grey and white striped shirt is beautifully cut and has a hidden white hem beneath the buttons, whilst the rushed Helga blouse is feminine and girly, but as with all things from Tuss, it’s never too much, or too sweet. It’s simply fashion for kids where style and quality are at the forefront of the design, and which garments can be mixed and matched to suit most other things in your child’s wardrobe.

Tuss and Acne (a very successful Swedish fashion brand, which is also minimalistic in style) are currently collaborating and have created an amazing kids fashion collection that will be launched in autumn 2011. Most fashion forward Swedes are fans of both Acne and Tuss, so imagine just how cool and stylish their joint designs are going to be. We hope that by bringing The Ultimate Simple Solution to the UK (we are the first UK retailer to do so), you will discover, and fall in love with them too. Like we already have!