A few weeks ago we introduced you to Livia, whose parents have been kind enough to let us photograph her for our styling shoots. Now it is Wilhelm’s turn.

So, who is Wilhelm? To start off with, he is the mega blond little fellow that you see in quite a few of the pictures on the Scandinavian Minimall website and blog, and also in the picture below. He is also my (Gabrielle, one of the founders of Scandinavian Minimall) son.  So, how would I describe him? Apart from the basic facts, e.g. 2, 5 years old and very Scandinavian looking he has a few things that make him stand out from the crowd.  Quite literally actually, with his 99 centimeters versus the boys average for his age, 93 centimetres. He is more or less always happy and cheerful, and he has what I am sure would be defined as an obsession; an obsession with the TV series Peppa Pig, which he watches as soon as we let him.

So, what else? He is a very happy, sociable and ‘chatty’ person and he is a typical boy in the sense that he loves playing with cars and throwing a ball, and he is never still.  He doesn’t in fact like ‘modelling’ for Scandinavian Minimall at all (the evidence is below)– but it is amazing what the promise of a packet of raisins can do.....

In the picture below, you see Wilhelm dressed in a John Jacket by the Brandstrom Company and Halvar Shorts by Tuss