Soon to arrive at Scandinavian Minimall is a new denim brand from Sweden called I Dig Denim! We got an email this week saying that our order is packed and on its way to the UK and we are super excited!! We love this newcomer of a brand which has already become a hit back in Sweden, and we're obviously hoping for the same response here at Scandinavian Minimall. The collection is based on denim and simple, comfy tees, and the colour scheme is inspired by the Swedish west coast with its grey cliffs, blue skies and dark blue sea. Simple, clean and extremely wearable Scandinavian kids fashion for both boys and girtls. Scandinavian Minimall dig I dig denim too!