Happy Birthday to us!!
Can't believe it's been a year since Scandinavian Minimall was launched! It's been an overall great year filled with lots of hard work (all the 'behind the scenes' work with the website), some tough learnings (the market outside of Scandinavia does not appreciate black baby clothes the same way Scandis do, for exampe), some really challenging decisions (strategy, marketing...) but mostly it's been a year filled with fun, new friends, huge personal and work-related rewards (more flexible working hours, getting to work with something I truly love etc) and some great insights into the world of Scandinavian kids fashion as well as online marketing.
And I couldn't of course had done it all without you, dear customers. Scandinavian Minimall has customers from all over the world including Japan, the UK, Russia, Australia, Brasil, Korea, France, Spain, Germany, the US, Scandinavia and even Belize - and that's just a few examples! Very happy that you seem to like our offering, and what the world of Scandinavian kids fashion - that isn't just retro style and crazy colour combinations - has to offer. That's why we are treating you with 25% off and free shipping for the next 48 hours. Enjoy, and thanks ever so much for shopping at Scandinavian Minimall! And don't forget to enter the discount code before checkout, it's: happybirthday.
Now, all that's left to say is: Bring on year two!!
Best wishes and lots of love,
Gabrielle, founder and owner of Scandinavian Minimall
Gabrielle and her son Wilhelm, 3 years old
A year ago, at the launch of Scandinavian Minimall!