Scandinavian Minimall

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Atsuyo Et Akiko is a new label at Scandinavian Minimall - we simply couldn't resist the pink tutus and the cherry and cupcake prints when we saw them in Paris in July 2012. It's a New York based children's design label which was founded in 2007 by two Japanese designers, Atsuyo Yang and Akiko Mukae. They bring ordinary items like a white t-shirt to life with their screen-print illustrations in neon colours and playtful, imaginative designs. We love Atsuyo et Akiko!