Pale Cloud is a new Scandinavian girls fashion brand, which aim is to create children's daily couture. This brand is all about the details - like hand-stiched small clouds on an offwhite blouse, and small flutter sleeves on otherwise very classic cardigan. The shades are pale, and the fabric used is luxurious (cashmere, silk and alpaca are used throughout the collection). The Norwegian designer behind Pale Cloud, Marion has worked for several top fashion houses, but after having her own daughter, she turned her eye on children's fashion and decided to start her own label, together with her husband Ian. We say well done on a contemporary and absolutely gorgeous first girls fashion collection!